Toyota

STRATEGY/PROBLEM:

Highlight the brand new Toyota 86 through the lens of Southern California Latino culture. Showcase the interior and exterior features of the car in a variety of video and photo content.

EXECUTION/SOLUTION:

Content featured the Toyota 86 in a wide range of beautiful and dramatic settings. Utilizing specific talent and landmarks to implement the influence of SoCal Latino culture on the campaign and give it a distinctive flair. Striking photographs and high-quality videos put the Toyota 86 on the perfect pedestal to show off all of its intricate features and unique design.