Samsung Mother’s Day

STRATEGY/PROBLEM:

Utilizing the platforms Instagram and TikTok to create a series of heartwarming posts for Mother’s Day while organically integrating the Samsung S20 into the creation and promotion of the content.

EXECUTION/SOLUTION:

Designated talent (Bryant Eslava) used the features of the Samsung S20 highlighted for the campaign to create beautiful photo options as well as creative short and long form video options.

Talent