Samsung Mother’s Day

STRATEGY/PROBLEM:

Utilizing the platforms Instagram and TikTok to create a series of heartwarming posts for Mother’s Day while organically integrating the Samsung S20 into the creation and promotion of the content.

EXECUTION/SOLUTION:

Designated talent (Bryant Eslava) used the features of the Samsung S20 highlighted for the campaign to create beautiful photo options as well as creative short and long form video options.