McDonald’s
Desert Weekend

STRATEGY/PROBLEM:

Collaborating with McDonald’s to create an authentic and engaging campaign by introducing “The McDonald’s Festival Pad” — giving followers a behind the scenes looks as top trendsetters take to Coachella and document their adventures.

EXECUTION/SOLUTION:

Top-tier influencers captured content that gave an inside look at their desert experience. Followers were given an all-access look inside the official McDonald’s x Bootsy Bellows Party. The content expanded McDonald’s social media presence and introduced the brand to new audiences and new levels of engagement across their channels.