Campaign Results:

Impressions

Views

Reach

Likes

Febreze

STRATEGY/PROBLEM:

Four creators were tasked with creating their own unique TikTok videos to highlight Little Caesars and bring awareness to the brand’s charitable efforts during the COVID-19 Pandemic. Keeping particular guidelines in mind, creators needed not only to create engaging content, but also organically integrate specific brand messaging points.

 

EXECUTION/SOLUTION:

Each creator successfully integrated key brand talking points with engaging and entertaining video content. Distinct personal branding from each creator allowed for a campaign that was diverse, far-reaching, and successful in connecting with audiences while delivering effective calls to action for brand messaging.

Talent