Febreze

STRATEGY/PROBLEM:

Drive awareness to the release of the new Febreze album “The Freshness”. Drive traffic to the hosting site where viewers could stream the new Febreze single “Nobody Do It Fresher” and enter for a chance two win VIP tickets to the album release party in LA.

EXECUTION/SOLUTION:

Created a series of fun and memorable videos that all revolve around and feature the “Nobody Do It Fresher” single. Video content displayed creative interpretations of the song that were implemented naturally into the narrative of each piece of content. Each video was unique in it’s own right as well as folding perfectly into the overarching campaign.