Cricket Wireless

STRATEGY/PROBLEM:

Craft a year-long campaign that consistently delivers engaging and culturally specific content across multiple posts with designated themes in mind for each piece of content (Christmas, Back to School, etc.). All while seamlessly integrating Cricket Wireless products and messaging into each post.

EXECUTION/SOLUTION:

Jay Mendoza created a variety of hilarious and entertaining posts that were able to perfectly highlight Cricket Wireless products while giving brand messaging his own unique spin. Content was universally well received for its ability to mix a lighthearted and fun approach with authentic moments specific to Hispanic culture.